Being able to purchase a 12-pack of your favorite beer for a relaxing weekend or some white wine to pair with dinner while completing the rest of your shopping at Target is nothing new. Being able to sit down and have a stiff one? Now that’s different.
NBC Chicago is reporting that the retail corporation is seeking a liquor license for their new Streeterville location. The location will be a “TargetExpress”- a smaller store geared mostly toward providing basic needs for the surrounding community- though the company is rebranding TargetExpress and CityTarget locations to simply being Target stores. The Streeterville store will feature a “smaller, more flexible format” and the addition of a bar is still pending, though it is slated to open in October. Target has not elaborated on any plans for the bar but has confirmed it is seeking a license to serve alcohol. More news on the status of the Streeterville store and it’s features is expected to be released in the coming months.
If all goes to plan the new Chicago Target will be the first store in the company to serve alcohol to customers outside of the product demonstrations and sampling. Though there has been no talk of regulations or drink limits, the addition of a bar within the store can definitely be a driving force for business.
In hearing of this story, my initial thought (as a former Target Team Leader) was for the possible safety issues introducing alcohol would present. I do not doubt that there will be strict guidelines and the security personnel and team members working with alcohol would be properly trained on detecting drunkenness, but intoxicated people are notorious for their unpredictability. There is no way to determine how one will react to even relatively small amounts of alcohol until it has been consumed.
What happens if a guest is impaired after shopping but decides to drive anyway? Target has no control nor means of preventing this guest from making that decision. Some would argue it is not their responsibility.
If it is determined that the benefits outweigh the risks, and Target decides to add bars to other locations, things will definitely get interesting for the retailer and its employees. There’s the possibility of public intoxication charges during a simple trip, bar brawls can leak over into the toy department, and we may see our first cases of SUI (Shoplifting while Under the Influence).
Black Friday could get a whole lot uglier.
What do you think about a Target store featuring a bar? Let us know in the comments!
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The post Grab a Beer While You Shop: New Target in Chicago May Feature a Bar appeared first on Harbor Village Florida.
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